We live in a short attention span society so I'll keep this brief. People are inundated with input - hundreds of emails, dozens of blogs and news sources. You need to get your point across, with few words, with details for those who want to know more.
My son Adam is taking a writing course this spring and much of what he is learning is "old school" - appropriate for writing essays that people will read, then re-read and digest. When writing to your boss, to your customer, and you are just one of a hundred that they will read that day, they need you to get to the point.
I am putting together a class proposal for a client on Effective Written Communications. This course will focus on how to increase the response rate to emails, generate action from status reports, gain approval for project proposals, and when/how to use short-format messaging for business. Participants will learn a four-step process to create effective written communications.
I could tell you more but instead I will point you to a couple of good references that being used in developing this class -
How to Write Short
Fast Company
