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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Scott Ross

Scott Ross

Scott is co-owner of Wave's End Services, LLC, a Colorado-based provider of Web, IT Consulting, photography, video, and training services.

Posted by on in Social Media

hutzlergirlI have a pet rock, in the original box. I have a pair of Kelso Earth Shoes in the back of my closet. Roberta and I even have a very nice Kitchen Aide mixer which we use regularly, but until recently, my life is was yet complete - I did not have a Hutzler 571B.

The 20-person Hutzler Manufacturing Company has many products, primarily plastic kitchen utensils and food handling products.  The model 571B is said to "Slice an entire banana in one quick motion. Safe and fun for children. Dishwasher safe."

As of January 15 (2013), it was the #2 selling product in Amazon's "Mandolin and Slicers" category per a recent Businessweek article (update - it has since fallen to #97 in the category - fame is fleeting).  It is a hit on Pinterest and a darling the literati. Hundreds of people offer suggestions for the next product release, to be called either the Hutzler 571C or the 572.

How did this $1.29 plastic slicer become a top banana? It is truly a social media success story, even if it came as a complete surprise to Hutzler Manufacturing.

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Posted by on in Social Media

helpWe live in a short attention span society so I'll keep this brief.  People are inundated with input - hundreds of emails, dozens of blogs and news sources. You need to get your point across, with few words, with details for those who want to know more.

My son Adam is taking a writing course this spring and much of what he is learning is "old school" - appropriate for writing essays that people will read, then re-read and digest. When writing to your boss, to your customer, and you are just one of a hundred that they will read that day, they need you to get to the point.

I am putting together a class proposal for a client on Effective Written Communications. This course will focus on how to increase the response rate to emails, generate action from status reports, gain approval for project proposals, and when/how to use short-format messaging for business.  Participants will learn a four-step process to create effective written communications. 

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Tagged in: email Writing Short
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