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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Posted by on in Web Services

Posted by on in Web Services

google-devilHere is a tale of woe that can affect you - sent from John Schulz, a friend and past co-worker in Northern Colorado.  From the Greeley Tribune (note - the link to the article no longer exists, but the story is still worth sharing).

"Direct from England, the Boultons came to Greeley to enjoy retirement and run an inn.

In August 2010, they took over the long-struggling Sodbuster Inn at 1221 9th Ave . It got them to Colorado, which they loved; it gave them steady income, which they also loved — without the hassle of the corporate world, which they no longer loved.

And they did well. So well, the Sodbuster Inn quickly became everything they wanted. They had a good inn, a website and they had reservations. Guests were raving.

“We had the most phenomenal summer,” Stephanie Boulton said of 2012.

Then, Aug. 1, the phone stopped ringing. They thought nothing of it. It was the end of the summer traveling season, after all.

Then September. Still, no calls. Something was obviously wrong.

They learned they weren’t getting bookings from their website. So they Googled their site and found it buried at the bottom of page 7 of their search — the kiss of death."

“For us, the web is our shop window,” Stephanie said. “That’s our bricks and mortar.”

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Posted by on in Web Services

Do one thing and do it better than anyone else.  

 

 

I remember encountering this business philosophy ten years ago when I walked into a Chipotle for the first time (originally written before the recent health scares).  Pretty much all they did was burritos - very good burritos.  The menu has expanded a bit since then, but their menu is still pretty focused and they let you craft a great burrito.

Enter Harry's - a newly launched website/business that sells two models of razors, blades for less than $2 each, and shaving cream.  That's it.

These are special German-engineered blades for half the normal price and without the "Überschuss" (excess, waste).  Harry's is from the same folks that focused on eye-wear to create the successful Warby Parker fashion eyeglass site.

So how do boutique websites compete with the world's largest ...?  

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google-angelx150One of my clients, Company Y, decided to save money a few months ago by cutting their Google AdWords budget to zero. They saved several thousand dollars in monthly expenses and saw on-line sales drop by ~$25K, or 30%. Ouch!

Even counting the cost of the products sold plus ad costs, the company took a big hit in bottom line profits by cutting their AdWords budget.

What happened and what is the AdWords Halo Effect?

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copyright2010

 

 Shelly Kramer's recent blog posting points out what web developers do wrong - "12 Annoying Things About Your Website".

 

Some are pretty obvious, such as having loud background music and pop-up ads.  Some are more subtle, but still true, such as including Flash animation which is not supported on iPhones and iPads, and not having an easy-to-find search box.  

It is worth taking a look at Shelly Kramer's blog to get a general sense of what works and what doesn't.

My web development days go back to 1995, when there was limited Internet bandwidth, and bad design focused on not having that irritating, blinking, text.

I spent ten years hand-crafting web sites with HTML and PERL scripts, with the occasional animated Flash image.  It was a big challenge just get your site to look the same on Microsoft IE vs Firefox.  Technology has advanced quite a bit, and it is unusual for for me to hand-craft a website.  

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