A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Recent blog posts

Posted by on in Web Services

google-devilHere is a tale of woe that can affect you - sent from John Schulz, a friend and past co-worker in Northern Colorado.  From the Greeley Tribune (note - payment required to read the whole article).

"Direct from England, the Boultons came to Greeley to enjoy retirement and run an inn.

In August 2010, they took over the long-struggling Sodbuster Inn at 1221 9th Ave . It got them to Colorado, which they loved; it gave them steady income, which they also loved — without the hassle of the corporate world, which they no longer loved.

And they did well. So well, the Sodbuster Inn quickly became everything they wanted. They had a good inn, a website and they had reservations. Guests were raving.

“We had the most phenomenal summer,” Stephanie Boulton said of 2012.

Then, Aug. 1, the phone stopped ringing. They thought nothing of it. It was the end of the summer traveling season, after all.

Then September. Still, no calls. Something was obviously wrong.

They learned they weren’t getting bookings from their website. So they Googled their site and found it buried at the bottom of page 7 of their search — the kiss of death."

“For us, the web is our shop window,” Stephanie said. “That’s our bricks and mortar.”

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google-angelx150One of my clients, Company Y, decided to save money a few months ago by cutting their Google AdWords budget to zero. They saved several thousand dollars in monthly expenses and saw on-line sales drop by ~$25K, or 30%. Ouch!

Even counting the cost of the products sold plus ad costs, the company took a big hit in bottom line profits by cutting their AdWords budget.

What happened and what is the AdWords Halo Effect?

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