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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

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superbowlThose of you watching the Super Bowl might have thought that the world quit turning for the 34 minutes that the lights were out.

Wrong-O TV watchers!

While CBS was scrambling to find live bodies to fill the air, the on-line world was making hay.

I've mentioned before how during the Olympics and the Presidential Debates, much of the TV-watching country was participating in real time from their laptops and tablets.

The same was true during the power outage.  While CBS fiddled, savvy corporate marketeers were using the opportunity to promote their brands.  Here are some examples:

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vwjamaicaIt may be that the run-up to the Super Bowl ads has grown larger than the ads shown during the game.

My favorite of those making the rounds is . . . . .

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My long-time friend and colleague, Dave Butler, just won an award from Denver's Westword magazine/blog for "Best Booze Blog" in their 2012 Denver Web Awards.  

Dav'e blog, Fermentedly Challenged, is about craft beer in Colorado and he has a large, loyal following.

Dave helped get me started doing Web sites back in 1995, and we worked together at HP in Greeley back in the 80's and 90's.  Our wive's worked on the same hospital floor, his daughter was born a week after my daughter, we lived in the same neighborhood for ten years - Dave and I have remained pretty good friends.

One of the things Dave has done is take his passions and turned them into hobbies that pay.  He has started (and sold) a web development business, started several websites and usually is at the leading edge of most things Web.  One of Dave's passions is sampling craft and home-made beers, and he travels the state looking for what is good and interesting in the craft brewing marketplace.

Dave makes the time almost every day to cultivate his sources and blog something newsworthy to his target audience.  

But that is not what I am writing about today. 

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Scott Ross Presenting at WalmartI gave a presentation this week to the Information Systems Division (Corporate IT) of Walmart.  I teach classes in Bentonville every couple of months and was honored to present on "Teaming" (real time remote teams) at their annual week-long Enterprise Archicture forum.

The ~200 people in the audience were seated at 20 rows of tables in a large ballroom and there were remote teams watching on a video feed goiing out the world.

What was a first for me was the number of people with laptops open who were paying at least as much attention to what was on their screens as to what I was saying.  

Was my presentation that boring, that poorly delivered, of so little consequence?

 

cover-firex400Since watching the first columns of smoke go up of the Waldo Canyon fire, Roberta has tracked two major forest fire information sources. One of our local TV stations, KKTV, has had continuous coverage since Saturday at 2PM. Following KKTV’s lead, Roberta has also been tracking events on Facebook and Twitter.

 KKTV’s broadcast coverage has included large doses of Facebook and Twitter – feeding in images and breaking stories from the community and sharing news and information through their social network to many who are not in front of a television.

Roberta has had to filter out the Twitter debris from the gold – ignoring the musings about whether our local Sasquatch might finally be driven into a place where conclusive photos could be taken, while staying 5-15 minutes ahead of the on-air coverage about fresh fire outbreaks and evacuations.

 What do we learn from what KKTV is doing and how do we apply it to our own organizations?

Tagged in: Facebook KKTV Twitter