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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Recent blog posts

google-angelx150One of my clients, Company Y, decided to save money a few months ago by cutting their Google AdWords budget to zero. They saved several thousand dollars in monthly expenses and saw on-line sales drop by ~$25K, or 30%. Ouch!

Even counting the cost of the products sold plus ad costs, the company took a big hit in bottom line profits by cutting their AdWords budget.

What happened and what is the AdWords Halo Effect?

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Posted by on in Social Media

hutzlergirlI have a pet rock, in the original box. I have a pair of Kelso Earth Shoes in the back of my closet. Roberta and I even have a very nice Kitchen Aide mixer which we use regularly, but until recently, my life is was yet complete - I did not have a Hutzler 571B.

The 20-person Hutzler Manufacturing Company has many products, primarily plastic kitchen utensils and food handling products.  The model 571B is said to "Slice an entire banana in one quick motion. Safe and fun for children. Dishwasher safe."

As of January 15 (2013), it was the #2 selling product in Amazon's "Mandolin and Slicers" category per a recent Businessweek article (update - it has since fallen to #97 in the category - fame is fleeting).  It is a hit on Pinterest and a darling the literati. Hundreds of people offer suggestions for the next product release, to be called either the Hutzler 571C or the 572.

How did this $1.29 plastic slicer become a top banana? It is truly a social media success story, even if it came as a complete surprise to Hutzler Manufacturing.

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