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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

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blackforestfireSteve, Lisa, and their three children lost their home in a few minutes Tuesday afternoon when the Black Forest Fire (#blackforestfire) blew up around them.

Steve bought the forested lot more than 30 years ago.  When he and Lisa married, they camped on the site while building the garage themselves.  The lived in the garage while building the house stick by stick over several years.  They have added onto it and updated it themselves through the years.

We have known Steve and Lisa since the mid-80s.  We enjoyed their home deep in the forest north of Colorado Springs, even before we moved south from Greeley in 1996. We have stayed connected while the children that we have been blessed with have grown up. 

That part of the burn area is still too dangerous for them to visit.  I don't know what they will do next.  They have family in the area and a strong church to support them.  They are heartbroken but they are survivors as are the 370+ other homeowners who literally saw a portion of their lives go up in smoke (the white smoke above tends to indicate grass and forest, the darker smoke is usually buildings).

Part of what makes their loss so touching is the story that goes with the home, the emotional investment that we all can identify with when we learn of security threatened and lives changed.  Stories have that unique power to move us and we don't embrace them enough in our own lives. "We are our stories"

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howiejacobsonOne of my favorite web gurus is Howie Jacobson (check out AskHowie.com).  Howie wrote AdWords for Dummies which I refer to several times a year to remind myself of what is at the core of on-line marketing. Don't knock the Dummies books.

Howie sends out regular updates to email subscribers, and he generates much of his consulting revenue from this stream of followers.

A recent email includes an interview with Ben Hunt, author of the popular marketing book Convert!: Designing Web Sites to Increase Traffic and Conversion.

If you are not reading/watching/listening to people within your own business discipline, you really need to start in order to stay current.

You can get to an interview between Howie and Ben which is 90 minutes long, but worth the time if you are on the road as I will be next week, or in a place where you can let it run in the background while you are fixing dinner, folding laundry....

To get you started, here is what Ben has to say:

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