FacebookLinkedinYelp

A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Subscribe to this list via RSS Blog posts tagged in business focus

Posted by on in Social Media

hunting"No matter how good your product is, customers aren’t just going to magically start knocking at your door. There are two main reasons for this: First, the initial version of your product is almost certainly wrong. Second, your customers don’t know they should be looking for you--and even if they do, they're probably too busy to try your product. This is why you need to go hunt."

 

Bastiaan Janmaat writing in Fast Company

http://www.fastcolabs.com/3015583/open-company/looking-for-customers-be-a-hunter-not-a-gatherer

When the phone is ringing regularly, as it has been for me lately (thank you all very, very much), it is easy to move from actively looking for new business to letting the business come to you.  This works well - until the phone stops ringing.  If you are just starting up your endeaver, you need to become a hunter.

Of the six items on Bastians list, two stike me as being especially helpful for getting back on the trail of hunting for business.

Hits: 24369

Posted by on in Web Services

Do one thing and do it better than anyone else.  

 

 

I remember encountering this business philosophy ten years ago when I walked into a Chipotle for the first time (originally written before the recent health scares).  Pretty much all they did was burritos - very good burritos.  The menu has expanded a bit since then, but their menu is still pretty focused and they let you craft a great burrito.

Enter Harry's - a newly launched website/business that sells two models of razors, blades for less than $2 each, and shaving cream.  That's it.

These are special German-engineered blades for half the normal price and without the "Überschuss" (excess, waste).  Harry's is from the same folks that focused on eye-wear to create the successful Warby Parker fashion eyeglass site.

So how do boutique websites compete with the world's largest ...?  

Hits: 85214