I have a pet rock, in the original box. I have a pair of Kelso Earth Shoes in the back of my closet. Roberta and I even have a very nice Kitchen Aide mixer which we use regularly, but until recently, my life is was yet complete - I did not have a Hutzler 571B.
The 20-person Hutzler Manufacturing Company has many products, primarily plastic kitchen utensils and food handling products. The model 571B is said to "Slice an entire banana in one quick motion. Safe and fun for children. Dishwasher safe."
As of January 15 (2013), it was the #2 selling product in Amazon's "Mandolin and Slicers" category per a recent Businessweek article (update - it has since fallen to #97 in the category - fame is fleeting). It is a hit on Pinterest and a darling the literati. Hundreds of people offer suggestions for the next product release, to be called either the Hutzler 571C or the 572.
How did this $1.29 plastic slicer become a top banana? It is truly a social media success story, even if it came as a complete surprise to Hutzler Manufacturing.