Do one thing and do it better than anyone else.  

I remember encountering this business philosophy ten years ago when I walked into a Chipotle for the first time.  Pretty much all they did was burritos - very good burritos.  The menu has expanded a bit since then, but their menu is still pretty focused and they let you craft a great burrito.

Enter Harry's - a newly launched website/business that sells two models of razors, blades for less than $2 each, and shaving cream.  That's it.

These are special German-engineered blades for half the normal price and without the "Überschuss" (excess, waste).  Harry's is from the same folks that focused on eye-wear to create the successful Warby Parker fashion eyeglass site.

So how do boutique websites compete with the world's largest ...?  

Where do you stand on the next great tech debate? Tablets and smart phones have been outselling desktops and laptops since 2010. Android tablets outsold iPads in Q4 2012. These are battles that are already decided in the marketplace.

I stumbled into the next great debate last week when a friend, Gary, asked my son Adam what he thought about the not-even-announced-but-possible-upcoming iWatch from Apple and how it might change the world. I was going to pipe up about how I thought Google Glass might be the next cell phone equivalent of personal technology - when Gary shot it down as the next Segway - cool, but it will never catch on.