Wave's End - White Papers

Search Engine Placement

In the “good old days” of the 1990s, getting a top search engine placement was primarily about how you structured your site. We spent a lot of time making sure that the visible and invisible portions of your site were optimized for certain key words and phrases. This was good because we could control how our sites looked and we had success getting our clients’ sites on the first couple of pages of the major search engines. Times have changed.

Adwords and Outbound Emails

Effective Web sites focus on two main processes – 1) creating an appealing and useful Web site, and 2) attracting people to come see your appealing and useful site. In this paper, we describe two approaches we are using with clients to attract new business.