Metrics and Analytics
How do you know if your site is generating the visits and the activity that you want from it?
Fortunately the world of Web analytics is improved greatly in the last five years. Google Analytics is available to be installed on most websites and comes with an expansive reporting capability. Ditto for Google AdWords - one of the reasons we recommend AdWords for many of our clients.
Facebook comes with its Insights built-in analytics. If you want to know if you are making an impact with your Facebook campaigns, the data is there for you.
Where do you place on the major search engines?
Free and nearly free tools are available to help you understand how well you compete versus the rest of the world. We don't, and can't, guarantee results, but we can set up the process for you to do, or we are happy to do the leg-work for you.