Those of you watching the Super Bowl might have thought that the world quit turning for the 34 minutes that the lights were out.

Wrong-O TV watchers!

While CBS was scrambling to find live bodies to fill the air, the on-line world was making hay.

I've mentioned before how during the Olympics and the Presidential Debates, much of the TV-watching country was participating in real time from their laptops and tablets.

The same was true during the power outage.  While CBS fiddled, savvy corporate marketeers were using the opportunity to promote their brands.  Here are some examples:

We ask that you please turn on your cell phone and other electronic devices. Take as many pictures as you want during during the performance. Sound recording and taking video is encouraged. 

How many of you have been to performances where you were admonished to turn off all electronic devices, that recording of any kind was strictly prohibited?

Roberta and Jackie linked up in Omaha for a girls weekend just before Thanksgiving.  As part of the fun, they went to see Straight No Chaser - a ten-man a cappella group that sings covers of pop and Christmas tunes.

Imagine their surprise when the pre-show PA announcer gave the statement above that recording and sharing of their performance is encouraged.  And, they encouraged the audience to share their photos and recordings widely - "it is the cheapest marketing that we do" said the PA announcer.
And, these guys live it on their website.