Here is a tale of woe that can affect you - sent from John Schulz, a friend and past co-worker in Northern Colorado. From the Greeley Tribune (note - payment required to read the whole article).
"Direct from England, the Boultons came to Greeley to enjoy retirement and run an inn.
In August 2010, they took over the long-struggling Sodbuster Inn at 1221 9th Ave . It got them to Colorado, which they loved; it gave them steady income, which they also loved — without the hassle of the corporate world, which they no longer loved.
And they did well. So well, the Sodbuster Inn quickly became everything they wanted. They had a good inn, a website and they had reservations. Guests were raving.
“We had the most phenomenal summer,” Stephanie Boulton said of 2012.
Then, Aug. 1, the phone stopped ringing. They thought nothing of it. It was the end of the summer traveling season, after all.
Then September. Still, no calls. Something was obviously wrong.
They learned they weren’t getting bookings from their website. So they Googled their site and found it buried at the bottom of page 7 of their search — the kiss of death."
“For us, the web is our shop window,” Stephanie said. “That’s our bricks and mortar.”