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A Fresh Approach to IT Services

Our Mission - to deliver custom Web, IT Consulting, Photo, Video, and Training services that are specific to our clients' needs and which enable our clients to exceed their objectives.

We are based out of Monument, Colorado and intend to stay small so that we can know and personally take care of our clients. We partner with other professionals to extend our capabilities to serve our clients, and we often work through our partners to help them serve their customers.

Recent blog posts

Posted by on in Web Services

Do one thing and do it better than anyone else.  

 

 

I remember encountering this business philosophy ten years ago when I walked into a Chipotle for the first time (originally written before the recent health scares).  Pretty much all they did was burritos - very good burritos.  The menu has expanded a bit since then, but their menu is still pretty focused and they let you craft a great burrito.

Enter Harry's - a newly launched website/business that sells two models of razors, blades for less than $2 each, and shaving cream.  That's it.

These are special German-engineered blades for half the normal price and without the "√úberschuss" (excess, waste).  Harry's is from the same folks that focused on eye-wear to create the successful Warby Parker fashion eyeglass site.

So how do boutique websites compete with the world's largest ...?  

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google-angelx150One of my clients, Company Y, decided to save money a few months ago by cutting their Google AdWords budget to zero. They saved several thousand dollars in monthly expenses and saw on-line sales drop by ~$25K, or 30%. Ouch!

Even counting the cost of the products sold plus ad costs, the company took a big hit in bottom line profits by cutting their AdWords budget.

What happened and what is the AdWords Halo Effect?

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